Having a website built will be one of the most expensive investments for a Hypnotherapist. Unless of course, you have the skills, knowledge, software and time to build your own, or have a family member or friend who will build one for you for free! The initial cost can be between £600 and thousands, but you know that without a website you will struggle to get clients through the door. Just like any business, an online presence is virtually essential.
As your business grows you may want to think about changing your website to reflect the changes in your hypnotherapy practice. Updated photographs, different opening times, new treatments, etc. And it may not surprise you that your Web Designer will want to be paid for all this work. After all s/he has bills to pay as well! But then you decide that your real passion is within a particular niche of hypnotherapy; perhaps in Smoking Cessation, Weight Loss, Phobias, Anxiety or the Corporate Market. This could mean having a completely new website built to target your new client base. And that of course means extra expense.
Your business puts food on the table, pays your bills, clothes your children. If there is any money left at the end of the year, it might pay for a well-deserved holiday for you and your family. The more you spend on your business means that in the short-term, there is less to spend on yourself. Even in the long-term, there is never a guarantee that your new website will entice potential clients to spend money with you. Some might be put off by the content, your tone of writing, the images you have carefully chosen to represent your business, or even just by the colour of the background to your new site!
Big corporate firms spend a lot of time and money on researching and developing their online presence to ensure their branding works. Consumer Panels, Split Testing, thousands of man-hours and the expert opinion of psychologists, and much more go into getting everything exactly right before the final design is decided upon. I suspect, as a hypnotherapist, you don’t have many of these resources available to you!
But what if you already had 9 hypnotherapy websites designed for you, complete with a full set of training videos, just waiting for you to add your own content and personality?
When you book on Jonathan Royle’s next Training Event, through this site, you will receive 9 different website designs to use for your hypnotherapy business.
Imagine the possibilities!
Right now, you may be asking yourself “Why would I want need nine different websites?” And it is a very good question! Most hypnotherapists only have one website… But then again you are not going to be like most hypnotherapists. You are going to be a successful, highly motivated hypnotherapist who wants to see as many clients as possible, dominating the market in your area. To do that, you have to do something different to your competitors.
Warning – This isn’t for the feint hearted! You will have to invest some time, and a small amount of money (about £400, but not all at once) into the next 12 months, and only you can do this. I haven’t got the time to hold people’s hands through this process at every stage! You are going to have to be ruthless too. You will probably put one or two of your competitors out of the business, and could possibly even monopolise the hypnotherapy business in your town. The following is only a guide, and the rate of success of any or all of your sites is dependant on you. I will not be held responsible for any losses!
Here’s the action plan…
- Keep any website that you have up and running – especially if you are getting some enquiries from it, and you are not paying continuing design / admin fees. (Note, these are different to Hosting & Domain Fees)
- If needed, purchase website hosting from a reliable company. I recommend D9 Solutions who provide me with all my hosting needs on a fantastic Unlimited Plan for approx £100PA
Month 1 – Site 1
- Carefully choose a new Domain Name and purchase the best TLDs possible (for UK websites, I always suggest buying both the .co.uk and .com variations of the domains). Avoid domain names that feature Your Name. This is extremely self-centred, and subconsciously tells visitors to your site that you are more interested in you than them. For your first domain name consider a domain that combines the word “Hypnotherapy” with “Your Town” (if it is still available). Check out NameChk to see if your chosen domain name, and matching Social Media Names are available.
- Install WordPress on your server at your new .co.uk domain, following the easy to understand instructional videos supplied, and redirect the .com domain to the .co.uk site
- Upload your first WordPress Theme, change your permalinks settings to /postname (again this is all covered within the training videos) and start creating some fantastic and engaging content. Don’t just copy the text and images from your existing site – Google doesn’t like websites with similar content, and your Search Engine Optimisation may suffer. Consider including some video content (hosted on Youtube and embedded on the site), and a blog.
- Get a landline number from Virtually Local with an area code that matches your town or city. These telephone numbers are “Free” – you just need to purchase £15 of credit to forward to your own landline or mobile. The rates for calls forwarded to a mobile are 8p per minute, and 1.5p per minute to a landline – giving you over 3 hours or over 16 hours of incoming enquiry calls for your initial investment Add this number to your new site.
- Set up a Facebook Page, Twitter Account etc with the same name as your domain / website. Add links from your website to your social media accounts.
- Let Google know that your new hypnotherapy site is live, via Google Webmaster Tools and follow the instructions to verify ownership of the site.
Month 2 Site 2
Repeat the steps 1 – 6 above in Month 1, but obviously with a different domain, website design, content, telephone number, social media accounts etc. To keep the site content looking different, force yourself to “Switch Persons” from Site 1. i.e. if you referred to yourself as “I” within the site (“I can help you overcome your phobia”), then you should refer to yourself in the 3rd person (Your Name / He / She) in this site – e.g. “Sandra is an experienced hypnotherapist… She can work with you to beat your irrational fears…” etc.
Include a pricing structure to your site. If you already have prices on your first site, change them. Many potential clients will opt for the more expensive therapist when given a choice, because high costs equal better results.
Because you have already purchased your unlimited hosting from D9 Solutions, and have all the WordPress Themes on your Elite Hypnosis Website DVD-Rom the only cost to you in month 2 should be the cost of 2 domains (approx £20) and another £15 of credit for your new telephone number – a total of £35 for a completely new website that will double your visibility on the net! Far less than paying £600+ for a website to be built for you.
Month 3 – Site 3 (Niche Site)
It’s time to set up a niche site! Niche Hypnotherapy sites can make you the “Perceived Expert” in a Particular Field. Choose a niche website (Stop Smoking, Weight Loss etc) and repeat steps 1-6 above again, this time choosing a relevant name for your niche site. Do not include any reference to “other services” – remember, you are The Expert in This Particular Field, and This Is What You Specialise In! Refer to the business as a “clinic” or “Stop Smoking centre” etc, and use the term “we” and “our experts” etc. without mentioning your actual name at all. This gives the appearance of being a large, specialist outfit. Again, the cost should be less than £35!
Month 4 – Site 4
Create another general hypnotherapy site. Perhaps get a member of your family or a friend to help with fresh content, and consider targeting customers in the next nearest town or city. You may need to locate a therapy room on an “as needed” basis. Many centres will hire a room by the hour, and you may need to travel a little further once a week / fortnight but these costs can always be passed on to the customer! Don’t forget to get the right area code telephone number!
Month 5 – Review your Sites
By now, your diary should be filling up. Keep a note of which site(s) are getting the most enquiries, and which aren’t working for you. Spend some time on these sites and improve them. D9 Solutions includes a great tool within your hosting Control Panel called AWStats, which allows you to see how many hits each website is getting, and comparing this information to your phone log should give you an insight into whether or not the site is a) getting enough visitors and b) if those visitors are calling you. If you are getting hundreds of visitors but no calls, then there is a problem with the site content, SEO etc. If you are getting no visitors to a particular site, you need to consider working on your SEO in particular.
There are many reasons a site can fail, but hopefully tools like AWStats, Yoast SEO and JetPack can help. Because you haven’t bought a domain name, or telephone credit for a new number this month your total outlay will be £0. (Obviously you may have had to renew credit for an existing telephone number by now, but after 3 – 16 hours of phone call enquiries, I would hope that this has paid for itself!)
Month 6 – Site 5
Following steps 1-6 above, create another general hypnotherapy site. Drop out one or two services, so that the services you offer, whilst they do not immediately appear to be completely niche, are related. Perhaps look at dropping Phobias and concentrating on Smoking Cessation, Addictions (including Vaping and other tobacco replacement products) and Weight Loss. This month’s outlay – £35
Month 7 – Site 6 (2nd Niche Site)
Create your second niche site – in a different niche (Weight Loss, Smoking, Phobias, Anxiety) and raise your prices again! Make sure they are well above everyone else’s rates in the area (if you still have any competitors). List them prominently on your home page so that they are seen almost immediately. Ensure that the text and images portray confidence and making you the authority on this subject. See how the phone enquiries compare to other sites over a 3 month period before considering adjusting your prices. Month 7 Outlay – £35
Month 8 – Site 7
By now you will know which sites work for you and your audience, and you will be becoming more confident and possibly more experimental with your sites. Site 7 should be quite minimal. Don’t build 5-6 pages, but instead have only 2! The home page should be short and sweet, and take up no more than the depth of your computer screen – Who you are, What You Do, and a “Call to Action”. That is it! Page 2 should be testimonials from past clients.
Month 9 – Site 8 (3rd Niche Site)
Build a third Niche Site, either for another nearby town, or in a different niche (Corporate, Stress, IBS etc), and using all your experience from building the other sites, and the results, build the best site you can. Choose the right photos and text to make this perfect. A professional photographer may be helpful.
Month 10 – Site 9 (Group Therapy)
I’ve left this site till last, because it takes confidence to speak in front of a large group of people. If you feel you have this confidence and the ability to pull it off earlier, build the site earlier. Book in several venues in the region (pub function rooms, community centres, even small theatres) and list the dates on the website, with at least several weeks in advance. Have a booking form, or get a site such as EventBrite to handle the sales of tickets. Include some great testimonials from past clients, video footage, etc. I’d strongly suggest that you do not include a phone number on this site, as you will be far to busy answering calls prior to each event. Jonathan Royle discusses how to run group therapy events correctly in his next training seminar, or you can find more details within his Students’ Online Resource Area.
Months 11 & 12 – Review your Sites
Once you have all nine sites online with different content, you can take time to review the performance of each site. Some sites will perform better than others, however every site should be bringing you some enquiries. In the first twelve months there is an outlay of approx £35 PCM (for 9 of the months). The months that do not require investment will pay for your hosting for the following year.
If you have followed the plan above, and reviewed the effectiveness of your sites regularly, by the end of the year you should be seeing far more clients, and able to charge much higher fees.
The purpose of this plan is to flood the internet with as many different sites as possible for the least amount of work and cost. Even if one site isn’t performing as well as others, it isn’t a reason to panic. As long as it is bringing in some clients! I have one website which never ranks higher than page 2 of Google, but it still has enough enquiries (that my other sites don’t get) every year to warrant keeping it up. Remember – the trick is to make each site different – Different content, different tone of voice, different images etc.
To book on Jonathan Royle’s next Hypnosis Training Seminar in Manchester this September Click Here
The Exclusive Special Offer includes access to 9 Specially Designed Websites for Hypnotherapists
If you are unable to attend Jonathan’s event in September, but would still like access to either the online members’ area or the website package, please get in touch, for some amazing deals.